Designing how the workplace feels
Services
Environmental Branding
Print Design
Typographic System
Client
ULSS97
Industry
Corporate Interiors
Ulises 97 in Madrid asked Astrophat to design a signage system for its multi-floor offices.
We reframed the brief as a spatial branding opportunity: use visual language to influence how people feel, behave, and orient themselves at work.
Instead of neutral signs, we created a planet-based system where each floor became a distinct “world” within a coherent solar universe.
The result is an office environment where navigation, identity, and well-being are tightly connected.
The office space is still too often designed for efficiency, not for how people actually feel in it.
Industry
An opportunity to reframe the office experience.
In most office buildings, signage is treated as an invisible utility: it should be clear, compliant, and stylistically quiet.
This assumes that wayfinding has no role in shaping mood, engagement, or sense of belonging.
Workplace well-being is pushed into HR programs and perks, while the visual and spatial experience remains generic.
We saw a clear opportunity to turn everyday movement through the building into a branded, emotionally resonant experience.
Strategy
A shared universe for different companies.
Ulises 97 brings together multiple companies within a single venture ecosystem, creating a need for both unity and distinctiveness.
Our strategy was to frame the building as a shared universe: one system, many planets—each floor representing a different company or venture.
The cosmic metaphor allowed us to express diversity without fragmentation, giving every tenant a place in a larger story.
We defined core principles for the experience: clear orientation, emotional uplift, and a narrative link between movement, collaboration, and growth.
In doing so, spatial branding became a strategic tool to visualise how independent ventures coexist and evolve under one ecosystem.
Identity
Giving the universe a visual language.
“We had a clear ambition: create an office people actually look forward to coming to. Astrophat took that vision and made it tangible, from the way you move through the building to the small details on each floor. The space now feels alive and intentional, and our teams pick up on that every day.”
Patricia Ratia García-Oliveros
SAMY Co-Founder