Making brands move forward
Services
Brand Strategy
Creative Direction
Visual Identity
Web Design
Client
SAMY
Industry
Marketing & Advertising
We partnered with SAMY to crystallize what their growth had already made true: a global marketing ecosystem where consumer insight, creativity, and technology move as one.
More than a network of agencies, Samy Alliance guides brands like Reebok and Netflix toward meaningful, measurable progress in a constantly shifting marketplace.
Together, we built a unified brand that embraces their rapid global expansion and unwavering belief in the power of consumer insight — all under a single, memorable motto: Hundreds of roads are at your feet.
From fragmented services and “data vs. creativity” to a fearless, insight-led ecosystem.
Industry
From scattered networks to gravitational partners.
Marketing ecosystems have long been sold as collections of capabilities — disconnected teams, overlapping offerings, and stories that never quite add up.
Brands are asked to choose between opposites: the creative hotshop or the data consultancy, performance or brand, instinct or insight.
In a world of infinite channels and constant change, this fragmentation creates friction. Dashboards multiply, but direction doesn’t.
SAMY emerged as an answer to that tension — a global partner that unites bold creativity, strategic insight, and technology around one clear center of gravity.
Strategy
Guiding brands through hundreds of roads — with insight at the core and creativity in motion.
We positioned SAMY as a fearless creative partner, powered by consumer insight and built for continuous evolution.
“Hundreds of roads are at your feet” became the narrative lens: acknowledging the complexity brands face, while affirming Samy’s role in helping them navigate with clarity and courage.
Rather than selling isolated services, the brand story frames SAMY as a living ecosystem — where data, creativity, and technology converge to unlock new paths for growth.
Across 15 countries and 40 markets, this positioning gave SAMY a singular promise: a global alliance that doesn’t just respond to change, but moves brands through it.
Identity
A signature star at the center of a constantly evolving universe.
"Astrophat gave us the clarity and sense of purpose we needed at a pivotal moment of rapid global growth — turning a fast-expanding group of capabilities into one aligned, future-focused SAMY."
Fabio Queirazza
Global CMO