Redefining Luxury Construction
Services
Strategy
Creative Direction
Visual Identity
Web Design & Dev
Client
Ghara
Industry
Construction
We partnered with Ghara Construction Lab to build a construction brand that treats every project as a proof of trust — redefining how high-end homes are planned, executed, and experienced.
More than a contractor, Ghara operates as an operational lab: a system that brings startup agility, digital tools, and a culture of excellence to a sector still driven by inertia, opacity, and improvisation.
From chaotic sites to precision-built experiences.
Industry
The silent crisis of “this is how it’s always been.”
The construction industry has normalised delays, overcosts, and disorder as if they were an inevitable part of the process.
Ghara was born as a direct challenge to that status quo: a constructor that doesn’t just “deliver a build”, but orchestrates a frictionless end-to-end experience — from the first brief to the handover of a perfectly executed home.
Strategy
Treating luxury as a gratifying journey, not just a final product
We positioned Ghara as a brand that treats luxury as the entire experience of building a home — from the first briefing to the handover, not just the final finishes.
The focus is on emotional and operational calm: clear expectations, no surprises, decisions made with time and context.
Ghara turns the construction process itself into something premium, guided, and gratifying, so the way you get there feels as luxurious as the home you end up with.
Identity
Turning industrial codes into a mark of excellence
“Most construction firms look the same from the outside. Astrophat helped us put our way of working into words and build a brand around it — one our clients instantly see as different from a typical contractor.”
Alfredo Heraso
CEO & Founder